SEO, marketing and communication: a deliberately hybrid profile
I am Valentin Quetel, an independent SEO, marketing and communication consultant and founder of Le bon clic.
My background sits at the intersection of several disciplines: UX/UI, digital marketing, communication and organic search. That combination means I do not look at a website only through Google, or at a campaign only through communication.
I look at the whole journey: how the company is discovered, whether the offer is understood, whether the content answers the need, whether the page makes the next step easy and whether that visibility genuinely contributes to business objectives.
My background
01 — UX/UI: starting from the user
My initial training in UX/UI taught me to design interfaces around the needs of the person using them. Information architecture, hierarchy, user journeys, prototyping and usability still influence how I approach SEO and conversion today.
02 — Marketing and communication: connecting actions with objectives
I then completed a Master’s degree in Product Management, Marketing & Communication. It broadened my approach to positioning, offers, audiences, strategy, content, acquisition channels, communication and project management.
03 — Operational experience and SEO specialisation
At Sweeetch, I worked on communication, digital marketing, content and visibility. I later joined Florian Mantione Institut RH, first as an apprentice and then as an independent consultant, working across a broad SEO ecosystem: local pages, job-function pages, content, internal linking, cannibalisation, Search Console and technical optimisation.
04 — Le bon clic
In 2026, I created Le bon clic to bring these skills together and support small businesses and SMEs directly. I am not trying to be an agency that does everything, but to connect SEO, marketing, content, communication, UX and landing pages when that connection makes sense.
How I work
I favour a pragmatic method: understand the context, prioritise, execute when useful and measure what actually matters.
Understand before recommending
I start with the business, offers, customers, objectives, sales cycle, website, resources and constraints. Channels come afterwards.
Prioritise before producing
A diagnosis can generate many ideas. I separate what is blocking progress, what has potential, what can wait and what requires a longer project.
Move from strategy to execution
When scope allows, I work directly in WordPress, on content, internal linking, metadata, newsletters, pages, communication materials and landing pages.
Measure what actually matters
I do not consider an isolated traffic increase a success. I look for visibility on the right searches, stronger strategic pages, useful enquiries and conversions.
Build for the long term
SEO, marketing and communication evolve. I work in a continuous cycle: analyse, prioritise, act, measure and adjust.
Tools and environments
I use different tools depending on the project. WordPress is one of my main environments, and I also work with Webflow, Brevo, Google Search Console, crawling tools, semantic analysis, rank tracking and PageSpeed Insights.
- WordPress
- Webflow
- Brevo
- Google Search Console
- SEO and analytics tools
One point of contact, from analysis to implementation
Working with an independent consultant keeps the same context from diagnosis through to execution. The person analysing the data is also the person who understands why an action was prioritised and can work on its implementation.
That is what I want to build with Le bon clic: a pragmatic way of working across SEO, marketing and communication where every action has a clear reason to exist.