What does a landing page service include?
A landing page has one simple objective: move the visitor towards a specific action. That could be booking a meeting, requesting a quote, completing a form, downloading a resource or registering for an event.
Clarifying the objective
I define the primary objective, audience, traffic source, offer, expected action and objections.
Value proposition
I work on the H1, opening, benefits, offer and first CTA so visitors quickly understand why they are there.
Structure
I organise benefits, problem, solution, process, proof, FAQ and CTAs according to the visitor’s level of awareness.
Calls to action
I work on placement, wording, repetition and level of commitment.
Proof
I integrate testimonials, case studies, figures, results, references and trust elements when available.
UX/UI and responsive design
Hierarchy, contrast, rhythm, mobile reading, forms and CTA visibility.
What you receive
The assignment can cover a complete creation or optimisation of an existing page.
- Offer and audience analysis
- Conversion recommendations
- Page structure
- Wireframe when relevant
- Copywriting or copy optimisation
- UX/UI design
- CTAs and proof
- Responsive design
- WordPress or Webflow integration according to scope
- Measurement recommendations
Why optimise your landing pages?
Because increasing traffic does not solve a page that converts poorly. Improving the journey can help you get more value from visits you already acquire.
Align promise and page
The landing page should immediately confirm the promise made by the campaign, email or search that brought the visitor there.
Reduce distractions
A dedicated page can focus attention on one primary action.
Answer objections
Price, method, timelines, credibility or a lack of proof can all slow down a decision. The page should anticipate them.
Improve lead quality
Clearly explaining the offer and who it is for can reduce poorly matched enquiries.
Give campaigns a real destination
A campaign often performs better with a page designed for its objective than by sending traffic to the homepage.
How the service works
1. Scoping
We define the offer, audience, traffic source and target conversion.
2. Analysis
I review the existing page or the resources available.
3. Journey
I organise the sequence of information and the role of each section.
4. Wireframe
When needed, I validate structure, CTAs and hierarchy before design.
5. Copywriting
I work on the promise, benefits, proof, objections and FAQ.
6. Design
I create the interface within the existing visual identity.
7. Integration
When included, I implement and check responsive behaviour, forms and links.
8. Measurement
With enough data, we analyse friction points and opportunities for improvement.
A landing page is more than its design
A page can look excellent and still convert poorly because of a vague promise, an overly demanding CTA, missing proof, a long form or a mismatch with the campaign. That is why I combine marketing, UX, content and design.
Frequently asked questions
What is the difference between a landing page and a service page?
A service page belongs to the permanent site architecture and can serve SEO, information and navigation needs. A landing page is usually more focused on one audience, one offer and one action.
Can you optimise an existing page?
Yes. Sometimes improving structure, copy, CTAs and proof is enough without rebuilding the whole page.
Can you write the content?
Yes. Copywriting can be included in the assignment.
Can you integrate the page?
Yes, depending on the environment. I work particularly with WordPress and Webflow.
How long should a landing page be?
As long as necessary for the visitor to make a decision. It depends on the complexity of the offer and the level of trust required.
Can you guarantee a conversion rate?
No. Conversion also depends on traffic quality, the offer, price, market and brand awareness. The work aims to remove identifiable friction and improve the conditions for conversion.