What does a social media service include?
Being on social media does not mean posting every day or being on every platform. The objective is to build a presence that is consistent with your company, audiences and goals.
Editorial direction
I define content pillars around expertise, customer problems, methods, case studies, market topics, company news and offers.
Platform selection
I select channels according to audience, objectives, available formats and actual resources.
Post creation
I work on the opening, development, hierarchy, CTA, tone, length and adaptation to each platform.
Visual formats
Visuals, carousels, infographics, key figures, event assets or campaign formats depending on scope.
Repurposing
Articles, webinars, newsletters and case studies can become several posts with different angles.
Editorial calendar
I organise topics, formats, platforms and dates without preventing a timely response to relevant news or opportunities.
What you receive
The engagement adapts to the level of production required.
- Audit of current presence
- Platform recommendations
- Editorial direction and content pillars
- Calendar
- Post ideas
- Post copywriting
- Visual creation according to scope
- Scheduling when included
- Performance analysis
Why work on your social media presence?
Because it increases touchpoints, makes expertise visible, strengthens trust and distributes other content.
Grow visibility
A prospect may discover you weeks before they actually need your services.
Demonstrate expertise
Posts show how you think, work and solve problems.
Strengthen trust
A consistent, up-to-date presence can reassure someone who discovers your business through another channel.
Distribute content
Social media can give more visibility to articles, webinars, offers, events and case studies.
Create multiple touchpoints
In B2B, conversion often happens after several interactions, not from a single post.
How the service works
1. Objectives
We define the role social media should play.
2. Analysis
I review platforms, frequency, formats, themes and available performance data.
3. Editorial direction
I define communication territories and the balance between content types.
4. Calendar
I plan topics and formats.
5. Creation
I write and design the planned assets.
6. Publishing
Content is validated and scheduled when this is included in scope.
7. Optimisation
Results are used to adjust topics, formats and frequency.
A social presence adapted to your resources
I prefer a frequency that can be maintained over time. Quality, consistency and commercial usefulness matter more than an artificially imposed volume of posts.
Frequently asked questions
Which social platforms can you work on?
It depends on the project and audience. My approach is particularly suited to professional and B2B communication challenges.
How many posts per week?
There is no universal number. It depends on objectives, platform, resources and how much genuinely useful material you have.
Can you just write the posts?
Yes. I can also include visuals, the calendar, strategy and performance tracking.
Can you create the visuals?
Yes, for simple visuals, carousels, infographics and campaign formats depending on the project.
Do you manage comments and private messages?
Day-to-day community management is not automatically included and should be scoped separately.
Can social media generate customers directly?
It can, but it also contributes to awareness, credibility, distribution and the touchpoints that happen before conversion.