What does a marketing audit include?
A marketing audit creates distance from current activity and helps determine what genuinely contributes to commercial objectives. The aim is to identify blockers, opportunities and actionable priorities.
Positioning
I analyse the value proposition, differentiation, clarity of offers, messaging, proof and consistency across materials.
Audiences
I check whether messages, channels, content and CTAs are genuinely adapted to the target audiences.
Website and conversion
I review how clearly the offer is understood, hierarchy, CTAs, proof, forms and continuity between content and commercial pages.
Content
I analyse articles, newsletters, social media, pages, webinars and case studies to identify gaps and underused assets.
Channels
I compare the relevance of SEO, email, social media, content, advertising, partnerships or events according to the context.
What you receive
The audit ends with a prioritised plan, not a generic checklist.
- Overall diagnosis
- Analysis of positioning and offers
- Analysis of audiences and journey
- Review of website, content and channels
- Identification of inconsistencies and opportunities
- Recommendations
- Operational roadmap
Why carry out a marketing audit?
To identify what is genuinely blocking results before investing in a new action or channel.
Avoid investing in the wrong place
Every action consumes time or budget. The audit helps address the highest-impact issues first.
Gain perspective
An external view can reveal habits, messages or channels that no longer serve their purpose.
Make better use of what already exists
Case studies, webinars, email databases or pages with traffic may all be underused.
Build a realistic roadmap
Recommendations are ranked by impact, urgency, complexity, cost and required resources.
How the service works
1. Scoping
We define the issue and scope.
2. Information gathering
I collect useful data, materials, content, campaigns and commercial information.
3. Analysis
I look for inconsistencies, friction, opportunities and measurement problems.
4. Prioritisation
I separate urgent fixes, quick wins and structural projects.
5. Delivery
I explain what works, what is blocking progress and the order in which to act.
6. Implementation
You can execute internally or continue with a consulting or execution assignment.
From diagnosis to operational consulting
Not every company needs a complete audit. A consulting assignment can focus on one offer, a landing page, a campaign, an editorial calendar, a launch or a channel decision.
Frequently asked questions
What is the difference between a marketing audit and a marketing strategy?
The audit diagnoses the current situation; the strategy defines direction, priorities and future actions.
Do we need to audit the entire company?
No. The scope can focus on one specific issue.
Is it suitable for a small business?
Yes. It is precisely designed to help concentrate limited resources on what can create the greatest impact.
Can you analyse campaigns?
Yes, when sufficient data and access are available.
Does it include competitor analysis?
It can when competitor analysis contributes useful information to the diagnosis.
Can you implement the recommendations afterwards?
Yes, for actions that fall within my areas of expertise.