What does an SEO content strategy include?
A content strategy determines which topics should be addressed, in what format, for which search intent and how they should connect with the website’s commercial pages.
Analysis of existing content
I review content, performance, cannibalisation, orphan pages, topics already covered and assets that can be updated.
Search intent
I group queries according to what the user actually expects: information, comparison, service, pricing, location or decision-making.
Topic prioritisation
I do not focus on volume alone. I assess connection with the offer, commercial potential, competition and the ability to produce genuinely differentiated content.
Editorial architecture
I organise hubs, clusters, articles, service pages and internal links so that every piece of content has a clear role.
Editorial roadmap
I turn the strategy into a prioritised list of content that can realistically be produced.
What you receive
The strategy provides a clear view of what to create and why.
- Map of topics and intents
- Prioritisation of opportunities
- Content update recommendations
- Content architecture
- Internal linking plan
- Editorial roadmap
- Briefs when included in scope
Why structure your content strategy?
Publishing articles without an architecture can create cannibalisation, isolated content and traffic that does not connect with your offers.
Choose topics with commercial value
A high-volume topic may contribute very little business value. The strategy connects demand, expertise and your offer.
Avoid duplication
Before creating a new URL, I check whether an existing page can meet the intent through an update.
Build a content system
Every new piece of content should strengthen other pages through context, internal links and continuity in the user journey.
How the service works
1. Objectives
We define priority offers, audiences and production resources.
2. Demand and content analysis
I cross-reference queries, SERPs, existing content and performance.
3. Clustering and intent
I group topics that address the same need to avoid redundant pages.
4. Prioritisation
I rank content by potential and effort.
5. Roadmap
I deliver the editorial plan and internal-linking logic.
An editorial strategy connected to commercial objectives
Content should not exist solely to attract traffic. It should help people discover the business, answer an objection, strengthen a service page or support a decision.
Frequently asked questions
Does a content strategy include writing?
It can, but it can also be delivered as a roadmap for your team or writers.
How much content should be published each month?
It depends on your resources and the opportunities identified. Quality and consistency matter more than an arbitrary frequency.
Do you analyse cannibalisation?
Yes. It is an important step before creating new pages on topics already covered.
Can you update existing content?
Yes. In many cases, updating and consolidating is more effective than creating a new URL.
Does the strategy also cover service pages?
Yes. Editorial architecture includes both informational content and commercial pages when they form part of the search journey.
Can you implement the plan in WordPress?
Publishing and implementation can be included in a follow-up engagement.