What does an SEO audit include?
An SEO audit identifies the technical, structural and editorial factors limiting a website’s visibility. The goal is not to produce a list of errors, but a prioritised, actionable roadmap.
Technical audit
I analyse crawling, indexation, response codes, sitemaps, robots directives, canonicals, performance and technical signals that may limit search-engine access.
Architecture and internal linking
I review site structure, page depth, navigation, internal links and potential cannibalisation issues.
Semantics and content
I analyse strategic pages, search intent, titles, metadata, heading hierarchy, topical coverage and optimisation opportunities.
What you receive
The audit is delivered with a clear prioritisation framework.
- Technical and structural diagnosis
- Analysis of strategic pages
- Identification of blockers and opportunities
- Concrete recommendations
- Prioritised action plan
- Clear presentation of priorities
Why carry out an SEO audit?
An audit is useful when there is no clear view of what is blocking organic growth, when the website has accumulated changes or when you need to decide where to invest first.
Fix causes rather than symptoms
A drop in traffic can come from indexation, architecture, changing intent, content or competition. Diagnosis should come before the solution.
Prioritise correctly
Not every issue has the same impact. The audit separates what is critical from what is secondary.
Create a foundation for execution
The deliverable should be usable by whoever applies the fixes, whether that is your team, a developer or me as part of a follow-up assignment.
How the service works
1. Scoping
We define objectives, scope and access requirements.
2. Data collection
Crawling, Search Console, page inspection and available tools.
3. Analysis
I cross-reference technical signals, content, architecture and search intent.
4. Prioritisation
I rank actions by impact, urgency and complexity.
5. Delivery
I present the findings and recommended next actions.
An audit adapted to the size and context of the website
A twenty-page website does not require the same level of analysis as a site with hundreds or thousands of URLs. The scope adapts to the actual complexity of the project.
Frequently asked questions
When should you carry out an SEO audit?
When traffic drops, rankings stagnate, the website has changed substantially or you need a broad view before investing further.
Does the audit include the fixes?
The audit focuses on diagnosis and the action plan. Implementation can be added afterwards.
Do you need access to Search Console?
It is strongly recommended because it provides real data on queries, pages, indexation and performance.
Do you only audit WordPress websites?
No. The method can be adapted to other CMSs and environments.
How long does an audit take?
It depends on the size and complexity of the website. The timeline is defined before work begins.
Does an audit guarantee higher rankings?
No. An audit identifies and prioritises actions; final results also depend on competition, authority, execution and time.