What does an SEO retainer include?
A monthly SEO retainer combines strategy, execution and monitoring. Priorities evolve according to website performance, opportunities identified and commercial objectives.
Prioritised SEO roadmap
Each month I identify the actions with the greatest potential: pages to optimise, content to create, technical issues to resolve or opportunities to strengthen.
Ongoing production and optimisation
The engagement can include content creation, on-page optimisation, internal linking, metadata, publishing and technical improvements depending on scope.
Performance tracking
Google Search Console and other data help identify which queries are progressing, which pages need another iteration and where new opportunities are emerging.
What you receive
The scope adapts to the level of production and support required.
- Monthly roadmap and priorities
- Content production and optimisation
- Optimisation of existing pages
- Internal linking and metadata
- Performance tracking
- Reporting and recommendations
- Strategy adjustments based on results
Why choose an SEO retainer?
SEO needs continuity when the objective is sustainable visibility. A retainer allows you to move from diagnosis to execution, measure results and adjust priorities over time.
Avoid a frozen strategy
An initial roadmap is useful, but it cannot predict every signal that will emerge in Search Console. Ongoing monitoring makes it possible to respond to what the website is actually doing.
Connect SEO with commercial objectives
I am not simply looking for more traffic. I prioritise pages, queries and content that make sense for your business.
Maintain execution capacity
Recommendations can be turned directly into content, optimisations and publishing when access and scope allow.
How the service works
1. Initial scoping
We define objectives, priority services, the current situation, access requirements and key indicators.
2. Roadmap
I rank actions by impact, urgency, difficulty and commercial value.
3. Monthly execution
Production, optimisation and fixes according to the priorities for that period.
4. Measurement
I analyse clicks, impressions, rankings, CTR, strategic pages and available conversion data.
5. Iteration
The roadmap is adjusted according to results and new opportunities.
An engagement designed to move forward every month
The aim is not to accumulate SEO tasks, but to maintain a useful working cycle: analyse, prioritise, execute, measure and decide again.
Engagements are built around the required production volume and level of involvement. The usual minimum commitment is three months; for competitive objectives, a six-to-twelve-month horizon is generally more realistic.
Frequently asked questions
How much does an SEO retainer cost?
Packages start from €600 per month. The level of support depends on content volume, optimisation requirements and the needs of the project.
Is there a minimum commitment?
Yes. The standard framework starts from a minimum of three months, although SEO strategies are usually more relevant over six to twelve months.
Does it include content writing?
It can, depending on the package selected.
Can you publish directly in WordPress?
Yes, when I have the required access.
Can you work with an in-house team?
Yes. The engagement can combine direct execution, coordination and recommendations for your team.
Do you guarantee rankings?
No. No serious SEO consultant can guarantee a specific ranking. The objective is to improve the conditions for performance and measure real results.