What does a technical SEO service include?
Technical SEO removes barriers that prevent search engines from correctly crawling, interpreting and indexing your website. It also covers performance, architecture and technical signals that affect user experience.
Crawling and indexation
I analyse robots.txt, sitemaps, response codes, redirects, canonicals, noindex directives, crawl depth and index coverage.
Technical architecture
I review URL structure, pagination, filters, facets, links and page generation to avoid wasting crawl resources or creating duplicates.
Performance and Core Web Vitals
I identify issues affecting LCP, INP and CLS, as well as images, scripts, CSS and other resources that slow down the experience.
Duplication and canonicalisation
I look for duplicate URLs, parameters, alternate versions and conflicting signals.
Structured data
I check its relevance and implementation when it adds genuine value.
JavaScript and rendering
When required, I verify that important content is accessible and renderable for search engines.
What you receive
The work can be limited to diagnosis or include support with implementation.
- Prioritised list of technical issues
- Implementation recommendations
- Validation of fixes
- Indexation analysis
- Performance recommendations
- Technical signal monitoring
Why work on technical SEO?
A strong content strategy can still be limited if Google cannot access pages correctly, if the architecture generates thousands of useless URLs or if the experience is too slow.
Avoid cosmetic optimisation
Not every warning from an audit tool is a real SEO problem. Priority goes to issues that affect crawling, indexation, interpretation and performance.
Make content work easier
A clean technical base helps strategic pages receive better internal linking, makes them easier to discover and reduces duplication.
Coordinate with development
When a fix requires code, I translate the diagnosis into clear, verifiable instructions for the developer.
How the service works
1. Technical scoping
We define the environment, CMS, main issues and required access.
2. Crawl and diagnosis
I analyse URLs, responses, indexation, resources and technical behaviour.
3. Prioritisation
I rank issues by impact and complexity.
4. Implementation or support
I apply or document fixes depending on the environment and available access.
5. Validation
I verify that the fixes produce the expected effect.
Work adapted to the technical environment
WordPress, Webflow and other CMSs do not create the same technical issues. The work adapts to the technology, website size and available implementation capacity.
Frequently asked questions
Does technical SEO mean web development?
No. Some fixes require development, but many involve configuration, architecture, indexation or CMS adjustments.
Do you need server access?
Not always. It depends on the issues identified and who will implement the fixes.
Do you work on Core Web Vitals?
Yes, when they are relevant to the project and there is meaningful room for improvement.
What if my website has thousands of URLs?
The audit adapts to the volume and focuses on patterns, templates, indexation and architecture rather than manually reviewing every URL.
Can you validate a developer’s work?
Yes. I can review the implementation and check whether the SEO issue has actually been resolved.
Does technical SEO guarantee better rankings?
Not on its own. The objective is to remove barriers and create a technical foundation that supports the rest of the SEO strategy.