Sweeetch
Sweeetch — Communication & Marketing
Support for Sweeetch across communication and digital marketing challenges: content creation, structuring key messages and improving brand visibility across its different channels.
- users from social media
- 5,000
- clicks generated organically
- 122,000
- communication campaigns co-managed
- 3
- articles written
- 45
Context and objectives
Sweeetch needed to structure and strengthen its digital presence through more consistent communication and content production connected to marketing objectives.
The engagement combined editorial thinking, content creation and work on brand visibility, with the aim of making better use of the available channels and avoiding fragmented communication.
The challenge
The difficulty was not simply to produce more content. Each piece needed a clear role, the overall approach needed to remain consistent and every format had to support the brand rather than become an isolated publication.
The engagement
- Creation and adaptation of content for different channels.
- Structuring key talking points and core messages.
- Support for digital marketing strategy and brand visibility.
- Work on website content and organic visibility opportunities where relevant.
- Repurposing existing material into more durable and consistent formats.
Communication connected with marketing
The objective was to avoid separating content, communication and acquisition completely. The same topic can support a page, a post, a communication asset or search-focused content as long as each format is adapted to the channel and user intent.
Results
The indicators displayed in this case study are copied directly from the French version and provide context for the work completed. The English translation keeps the same factual data and adapts only the editorial presentation.
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